Image Case Study: Siddharth Dungarwal (SNITCH)

An Image Consultant’s perspective on founder presence, perception, and scale

When a brand grows rapidly, something interesting happens.
The founder’s personal image quietly becomes part of the brand experience — whether planned or not.

SNITCH is one of India’s most talked-about men’s fashion brands today, and its founder, Siddharth Dungarwal, is widely recognised for his Shark Tank India pitch, sharp instincts, and fast-paced execution.

From an image consulting lens, this makes Siddharth a fascinating case study.

Let’s break it down — what’s working well, what can be refined, the challenges ahead, and why image consulting becomes increasingly relevant at this stage.

What’s Working Well for Siddharth Dungarwal Today

1. Strong Founder–Brand Alignment

One of Siddharth’s biggest strengths is alignment.

His personal style, energy, and communication reflect what SNITCH stands for:

• Young

• Trend-aware

• Accessible

This consistency builds trust and recall, especially among Gen Z and millennial consumers. People don’t just recognise the brand — they recognise the face and story behind it.

From an image standpoint, this is powerful brand equity.

2. Relatability as a Growth Advantage

Siddharth comes across as:

• Approachable

• Hands-on

• “One of us”

This relatability:

• Helps internal teams connect with leadership and builds customer loyalty

In early and mid-growth stages, this is a huge advantage.

What Can Be Refined Going Forward

1. From Hustler Image to Executive Presence

What works in the early stages doesn’t always serve scale.

As SNITCH grows, Siddharth will increasingly interact with:

• Investors

• Board members

• Senior hires

• Global vendors and partners

These rooms require a shift from founder energy to executive presence — without losing authenticity.

This includes:

• More intentional dressing for high-stake environments

• Stronger non-verbal authority

• Controlled, decisive communication

Image consulting helps bridge this transition smoothly.

2. Contextual Dressing & Presence

Being a fashion founder doesn’t mean dressing the same everywhere.

Different rooms demand different signals:

• Media interviews

• Investor meetings

• Internal leadership town halls

• International collaborations

A refined image strategy teaches contextual presence — knowing when to embody the brand visually and when to represent the CEO.

Challenges Siddharth Is Likely to Face as the Brand Scales

1. Being Taken Seriously in Larger Rooms

As the brand grows:

• Casual presence can be misread as lack of authority

• Youthful energy may unintentionally dilute leadership perception

This isn’t about age — it’s about signals.

Image consulting helps founders command respect without becoming rigid or unrelatable.

2. Internal Leadership Perception

In fast-growing D2C brands, founders often face:

• Difficulty setting boundaries

• Emotional decision-making

• Leadership fatigue

When presence is too informal, teams may struggle with accountability.

Subtle shifts in appearance, posture, communication style, and behavioral cues can redefine leadership without friction.

3. Media & Public Narrative Control

With growth comes scrutiny.

What a founder says, wears, or posts can:

• Strengthen brand authority

• Or unintentionally dilute positioning

Personal image consulting helps founders become intentional, not reactive, in public spaces.

Future Prospects: Where Image Consulting Plays a Strategic Role

As SNITCH moves toward:

• Larger funding rounds

• Premiumisation

• Global exposure

• Stronger leadership layers

Siddharth’s personal image will increasingly act as:

• A credibility signal

• A leadership anchor

• A brand stabiliser

This is where image consulting evolves beyond styling.

Why Image Consulting Matters Here (Appearance, Behaviour & Communication)

Appearance

• Power dressing for creative founders

• Grooming and fit aligned with authority

• Visual cues that signal control and clarity

Behaviour

• Body language that reinforces leadership

• Boundary-setting without aggression

• Presence that commands attention naturally

Communication

• Slowing down to sound decisive

• Executive articulation vs pitch-mode talking

• Strong framing in investor, media, and team conversations

Together, these elements shape perception before performance.

Siddharth Dungarwal has already built something impressive.
The next phase isn’t about changing who he is — it’s about evolving how he is perceived in larger, more complex rooms.

And that’s exactly where image consulting becomes a strategic growth tool — not for vanity, but for leadership longevity.

Would love to know your thoughts!!